Fractional Execs | Executives

Scott Anderson

CCO | CRO

I am an accomplished international business leader with a focus on technology and consumer solutions. My expertise lies in driving scale-up and growth, backed by a strong background in strategy, sales and commercial operations, and marketing. Throughout my career, I have successfully navigated the global market, working with renowned brands and delivering exceptional results. My track record showcases proven leadership and motivational skills, complemented by a creative and entrepreneurial mindset. I am dedicated to delivering impactful results and fostering innovation. In recent roles, I have achieved notable accomplishments such as turning around and growing established brands, creating new channels, introducing successful product launches, and forming strategic partnerships and alliances that have led to significant growth. Expertise: Market development, channel development, brand building and ultimately revenue growth. I have experience in Telecommunications/Mobility, Consumer Technology, SaaS, Enterprise B2b, Wholesale, B2C, Retail, E-Commerce and D2C.

Richard Barker

Head of Recruitment

I am an ex-Enterprise Software Sales Executive with experience in working for High Growth SW Vendors selling $m + Enterprise Software to Global 100 organisations. Over the past 15 years, I have established a reputation for my human approach to recruitment which has produced significant successful placements and created a valuable network of Senior SaaS Sales Talent. Working directly with trusted associates, I have helped high profile Start Ups (over a dozen Top 10 vendors in Deloitte’s Global FAST 500) rapidly scale their businesses in EMEA.. Notable Examples include: AirWatch Preferred Recruitment Partner – 50+ Hires over 18 months MobileIron (ex #1 FAST 500) – EMEA Recruitment Partner with 18 Hires over 36 Months Tracelink (Top 100 -FAST 500) – EMEA Preferred Recruitment Partner 36 Hires over 18 months OneTrust #1 Fastest Growing company 2020 Inc. 500 (15 Hires over 18 months) Other Global Companies with Successful Senior Hires include; Symantec, Citrix, SAP, Vodafone, IBM, Blackberry, Novell as well as dozens of smaller start-ups, in the 20 – 50 employee range.

Vida Barr-Jones

CEO | CMO

Vida Barr Jones is the visionary CEO/CMO and Founder of Focus 7, a trailblazing company redefining the landscape of business growth. With a unique approach that sets her apart from conventional marketing agencies, design firms, and digital companies, Vida specialises in catalysing business expansion through fractional executive services. At Focus 7, Vida and her team go beyond the surface, delving deep into the core of your business to infuse it with renewed vitality. They don't stop at crafting strategies or creating eye-catching logos; they are dedicated to igniting your brand and orchestrating the entire journey towards activation, automation, and delivery. What truly distinguishes Vida and her team is their commitment to partnership. They don't just offer advice and walk away; they embed themselves in your organisation as delivery partners. They engage in candid conversations and provoke spirited debates within your team to foster meaningful change and growth. Through a series of workshops, planning sessions, and seminars, Vida and Focus 7 define a blueprint and set the agenda for your business's growth. They are your heart accelerators, guiding you on a transformative journey toward success. If you're a courageous leader ready for a dynamic partnership to drive meaningful change, Vida Barr Jones and Focus 7 are the catalysts you've been searching for.

CFO

CFO | VP Sales

As an accomplished financial executive with over 20 years of experience, I have consistently demonstrated my ability to lead and motivate highly driven teams in dynamic and challenging growth environments. Throughout my career, I have successfully navigated various industries, including Financial Services, listed companies, outsourcing, and SaaS businesses backed by private equity and venture capital. One of my core strengths lies in identifying and executing margin-expanding initiatives, which has resulted in significant business growth. I take pride in my expertise in creating and transforming under-performing finance functions, implementing innovative technology solutions, and strengthening internal controls, all of which contribute to fostering a culture of continuous improvement. My commercial acumen, coupled with strong technical financial management skills, enables me to make informed and strategic decisions to optimize financial performance. I am well-versed in working collaboratively and effectively with diverse stakeholders, from C-suite executives to non-finance professionals, within complex global organisations. With a diverse skill set and extensive experience in various financial domains, I am committed to driving profitability, efficiency, and success in any organisation I am part of, aiming to make a meaningful impact and contribute to the growth and success of the organisation.

Gary Johnson CPA

CFO (US)

I have 30+ years of proven experience in progressive financial leadership roles as a CFO, VP of Finance, Division Controller at both Fortune 500 publicly traded companies and mid-size closely held organizations, with experience in a working in variety of industries including Manufacturing, Telecom, Construction, Recruiting and Payroll, and Real Estate Development. During my career, I have organized and led multiple efforts in Mergers and Acquisitions (pro-forma creation and investor relations), Treasury, Real Estate Development, Construction Finance and Project Accounting, Balance Sheet Turnarounds, Manufacturing Controllership, Tax, and IT Strategy implementations. I have always been focused on profit enhancement, efficiency, saving the companies he has worked for millions of dollars. I am a CPA licensed in the US since 1992 and hold an MBA from the University of Wisconsin- Oshkosh and BS from the University of Illinois.

David Charitos

CCO

I'm an experienced Chief Commercial Officer (CCO) offering strategic commercial expertise to budding and established businesses alike. With a rich history of bolstering commercial objectives, I'm here to provide insight, strategy, and hands-on assistance to take your business to the next level. What I bring to the table: Market Insight: I'll work alongside your team to discern the competitive landscape, identifying growth avenues and ensuring your positioning is primed for success. Financial Strategy: With proficiency in financial modeling, business planning, and fundraising from varied sources like VC's, angel investors, and crowdfunding, I'm equipped to guide your financial journey. Sales Strategy: Your sales targets aren't just numbers. I'll help craft and refine strategies, ensuring your team has a clear and effective path to achieve and exceed them. Marketing Collaboration: Whether you have a full-fledged marketing team or are just starting out, I'll work to ensure your campaigns are cohesive, targeted, and impactful. Customer Engagement: Building and maintaining robust customer relationships is key. I'll assist in honing your feedback mechanisms and strategies for long-term engagement. Cross-Functional Teamwork: I advocate for harmonious collaboration across all departments, ensuring commercial strategies sync seamlessly with your broader organizational aims. Performance Metrics: Continuous improvement is my mantra. Together, we'll review and refine your performance indicators, aligning them with your overarching goals. Talent Development: Ensuring your team has the resources, training, and motivation to excel is paramount. Let's unlock their potential. Compliance Adherence: Navigating industry-specific regulations can be intricate. I'll ensure your commercial activities are in complete alignment with requisite standards. Budget Optimization: I'll assist in streamlining your budget, ensuring resources are effectively allocated for maximum ROI. Whether you're a startup charting your initial course or an established business looking to refine and expand, I'm here to guide and collaborate. Let's drive your vision to fruition. Reach out, and let's begin our partnership.

MB Christie

CPO | COO | CEO

I am a recognised British/American digital leader with deep product, data & technology expertise. I have over 25 years of experience building and leading product/tech/CX teams across several sectors, including media, property, fintech, travel, ecommerce & entrepreneurial education. I was named one of the “Top 100 Women to Watch” by Cranfield School of Management. I’ve run my own tech start-up in Prague for 8 years, led product for two scale-ups (QXL, Rightmove) through to their IPOs, led product for two large public corporations (Financial Times and TUI), COO at a high-profile government-backed organisation (Tech Nation), and CPO at a fast-growth B-corp fintech (Simply Business). I understand the unique financial, leadership and governance pressures at each stage in a company’s evolution and how to navigate stakeholders and staff through the inevitable growing pains that come with digital growth. I’m focused on the human side of technology. What is the problem we are trying to solve for the customer? What assumptions are we making about the customer? How will our great idea be adopted by them? Will they value it? How does this idea align with the company’s strategy, vision, and portfolio of work? I use agile and unique collaboration techniques to break down silos, collide ideas, and create fresh strategies to capture customer opportunities through emerging tech and data. I embed disciplined practices to help teams get clear decisions from senior stakeholders at key junctures in development. I am a focused leader who sets high standards for myself and the teams I work with. I’ve consistently built team cultures where openness, integrity, creative collaboration, influencing skills, strong data evidence, and effective pitching are the keys to unlocking trust, investment, and authority. I’m available on a fractional basis as a Chief Product Officer (or equivalent), Chief Product & Technology Officer, COO and CEO.

Andy Coghlan

CDO | CMO | CXO

I'm a strategic leader in digital, customer experience, and marketing transformation. My career is marked by a strong record in leveraging strategy, design, technology, data, and AI to develop new business capabilities, revolutionise customer experiences, and drive significant transformations, thereby unlocking substantial commercial value. Holding executive roles in various sectors, including agency, consulting, technology, and client organisations, I've focused on crafting and implementing innovative digital and customer strategies. My approach combines analytical insights with creative problem-solving, ensuring strategies are both ground-breaking and practical, aimed at achieving real-world results. My experience is underscored by my work in leading customer experience-driven digital transformation programs for prominent brands like Peugeot, Volvo, Philips, TUI, Cirque du Soleil, the Ministry of Defence, Zurich, Unilever, and Lloyds Banking Group. In these roles, I've not only addressed current needs but also anticipated future digital trends, helping these brands excel and set new industry standards. My career is a journey of continuous learning and adaptation in the fast-paced digital world. I pride myself on my ability to predict market trends and technological shifts, guiding organizations effectively through their digital transformations. My success reflects my commitment to excellence, innovation, and delivering results that surpass expectations.

James Collett

CEO | MD | CCO | CRO

I’m an accomplished business leader who has delivered winning strategy and profitable domestic and international growth for technology businesses at all stages of development. I have a passion for innovation, for new product and service development and for going to market in an impactful way. I work to ensure that the engineering, operational and commercial goals are clearly laid out, that the plans are well understood and well-communicated and that progress towards completion is tracked effectively. The adage that “no plan survives first contact with the enemy” could not be truer than in business and I lead teams to reflect, re-assess and course-correct where necessary, all at pace. I started my career in Sales and continue to always look for opportunities to better serve the existing customer base and to develop new customers, sectors, geographies and solutions. I will support getting the customer voice back into an organisation and ensuring that the business translates the input into actionable plans. Delivering growth is a lot about focus, and saying ‘no’ is not a crime! In addition to leading digital transformations of customer-facing solutions I have digitally transformed internal processes, selecting and rolling out new tool-sets that delight customers, raise profitability and improve the effectiveness and satisfaction of internal teams. Equally comfortable with start-up activities where establishing credible direction and momentum is key or with more established businesses seeking change and/or growth, I’m here to support making your vision a reality.

Chris Cooper

CISO

I am a seasoned Chief Information Security Officer who has not only built and led in-house cyber security strategy and delivery teams for all sizes of business but has also built end-to-end Managed Service Provider (MSP) cyber security services (both consultancy and managed security services) both in the UK and globally. I'm a commercially astute CISO, that leverages and aligns cyber security to support a business/organisation with its strategic initiatives., ensuring a pragmatic level of cyber security to both protect and enable a business. With no two organisations being the same, my focus is on ensuring the appropriate level of security for any given business and its specific needs and circumstances, whilst also considering the changing cyber security risks in the world and specific industries. Through my career, I have worked across most industry sectors including Manufacturing, Aviation, Transport, Retail, Government, Defence & Finance. I am also an active advocate for Diversity and Inclusion

Gary Copeland

CRO

I have 30 years’ experience working with technology companies, assisting them in designing and implementing highly effective go-to-market B2B partnership strategies. I have worked within start-ups, scale-outs and global corporates with the common aim to develop partnership strategies that are relevant to that individual business’ requirements and at all times deliver value-add and tangible revenue streams. My skills include specialist experience in the GSI (Global Systems Integrator) and outsourcing sector, where I have extensive C level relationships in most of the large European focussed Global Systems Integrators (such as Atos and Capgemini). Utilising these relationships I am able to act as a ‘personal broker’ and fast-track access to these high-value organisations. The value that partnerships can add to an organisations revenue streams can be highly effective, improving not only revenues but helping to increase productivity and efficiency in the sales process and deliver revenues in a repeatable manner. My skill set and experience encompasses defining, implementing, and ensuring that the strategy is always relevant; constructing the relevant legal contracts for the various engagement models; and working with sales and marketing to ensure collaboration both internally within the company and the partner.

Liam Corcoran

CRO

As an accomplished senior leader, I bring a wealth of experience in successfully launching, growing, and transforming businesses across diverse industries. With an entrepreneurial spirit and global perspective, I possess expertise in go-to-market strategy, partnerships, sales, marketing, talent management, and data analysis. My ability to think innovatively and guide companies through complex transformations has enabled them to achieve maximum efficiency. My strategic blend of creativity and commercial acumen, coupled with a deep understanding of AI and tech solutions, has consistently driven exponential business growth and established me as a trusted strategic leader. I build strong relationships, offer unique perspectives, help to revitalise organisations, strengthen processes, and engage workforces to enhance profitability. My passion and integrity have been instrumental in delivering exceptional results for the companies that I have worked with. I have experience in IaaS, CPaaS, PaaS, SaaS, AI, ML, AR/VR/MR, Market Research, Data, Advertising and Media Measurement.

Simon Cornwell

CCO | CRO | COO

I'm Simon, an experienced entrepreneur and visionary leader with a rich background in software and fintech. My career is marked by a proven track record of scaling companies globally in the finance marketplace. I bring a diverse skill set to the table, including strategic planning, product development, sales and marketing, financial management, team building, and investor relations. In strategic planning, I excel at identifying market trends and positioning companies to leverage these opportunities. My approach to product development focuses on creating technologically advanced yet user-friendly solutions that meet market needs. In sales and marketing, I've implemented strategies that effectively communicate our products' value, driving growth. Financial management is another of my strengths, ensuring the financial health and sustainability of the companies I lead. I also place a strong emphasis on team building, fostering a motivated and vision-aligned workforce. My investor relations skills have been crucial in building trust and maintaining transparent communication with our investors. Companies benefit from my leadership through transformed products and solutions, inspired teams, and consistently achieved goals. My approach combines innovation with a culture of excellence, driving businesses toward surpassing their objectives.

Tom Creighton

CFO | Coach

I coach and advise business leaders at senior levels across multiple industries. With a long career in senior finance roles, I have a particularly acute understanding of the multiple stakeholders and competing priorities that business leaders face when driving meaningful change. I have been coaching since 2017 both as an internal coach alongside my CFO role, and subsequently as an independent coach, with qualifications from Meyler Campbell and Henley Business School. I coach both individuals and teams, and have worked with leadership groups in Europe, Asia and Latin America. I was CFO at Warner Bros UK, leading teams of up to 50 staff and a key member of the UK executive leadership. Previously at Sony Pictures, Diageo, Unilever, Kimberly Clark and Constellation brands in a variety of roles, I have worked closely with sales, marketing, IT, HR, legal and creative functions, and have a reputation for building strong and sustainable teams. I lived and worked in the Netherlands for four years, and have travelled extensively across Europe, USA and Asia.

Gareth Evans

COO | CCSO

I have over 30 years experience in the Software Product Development and Implementation arena across multiple industry sectors such as Retail Financial Services, Telcomms and eCommerce. I have a strong commercial focus whilst being highly experienced in Sales, Customer Success, Delivery, Cloud Operations and Support. Having progressed through Project Management, Programme Management, Customer Operations, Product Development and Project Implementation, I have been using these skills hands-on since 2021 as an independent executive advisor, coach, business development executive and interim manager. In my career as a C Level executive, amongst my key achievements I would list: Part of executive team that rescued a failing software house, down-sized the organization and rebuilt to profitability making 2 complimentary acquisitions and then ultimately selling on. Growing a implementation team from circa 25 consultants and £9m revenues to 120 consultants and £30m revenues in 3 years with a 40%+ gross margin. Building a Cloud Ops team from scratch and taking an on-premise software product through a successful transition to fully cloud enabled, creating additional growth in the business. Part of the executive team that took a Fintech start-up from series A to B funding with 250% per year growth and raising $60m additional funds. As an independent advisory consultant, I have recently engaged on: Business development for a niche consulting practice securing over £1m additional business in the first 6 months. Supporting an offshore provider launch into Europe and securing the largest new client for them. (£2m+ revenue in year 1). Interim Chief Customer Officer for a market leading eCommerce provider, responsible for Customer Success, Professional Services and Support Teams.

Alan Giles

CCO/CRO

I am a versatile SENIOR INTERNATIONAL BUSINESS LEADER, experienced in many aspects of Business Building, Business Development, Sales and Marketing, Strategy Creation and Execution, as well as having previous experience in expanding businesses outside of their strength markets into new geographies and verticals. My strength is in helping companies on their growth journey between start-up to scale-up. I have been working in the Enterprise Mobility, Security and FinTech arena for the past 29 years, and have a wealth of experience with software solution providers at different stages of their corporate lifecycle. My last 3 roles have been as Chief Commercial Officer for B2B software companies in the Fintech, Proptech and Identity areas. I am available on a fractional basis as Chief Commercial Officer, Chief Revenue Officer Specialties: Relationship management, strategy creation & execution, developing new markets, partnerships, training, mentoring, negotiation, channel creation, building business and delivering revenue.

Paul Glynn

Sales Management

"We want more good clients!" That's what I typically hear whether that's direct B2B or through channel sales. I work with business owners, MDs and senior directors who are running a sound business. They have products and services that they are justly proud of and they have some great clients. They come to me saying "We'd like MORE of those better-quality clients, more quickly! We're just not sure we're doing all we can to get them." Familiar? Currently I work with organisations that range from small technical consultancies, through medium sized companies involved in IT all the way to manufacturing multinationals. The challenges they face are unique, but they also share common frustrations. My background includes working as a commission-only salesperson, being Sales Director at international publishers and helping launch a successful advertising agency. I have experience of doing the difficult sale, the challenging buying and developing business teams. Training and support specialities: Sales, Sales Management, Internal Sales, Customer Service.

Elle Jeffryes

HR & Talent Director

As a Senior Level Director with HR CIPD Level 5 qualifications, I have carved a niche in Talent Management, specializing in Acquisition, Leadership, Mentoring, Coaching, and Executive Search. My career, spanning over 30 years, has been dedicated to building and leading recruitment teams in diverse sectors such as Financial Markets, Fintech, and, more recently, Cyber Security. My experience extends to advisory roles, notably with Henley Business School, where I've contributed to their Professional Coaching and MBA Programmes across the UK and Europe. This opportunity has allowed me to impart my knowledge and skills to aspiring professionals and leaders, shaping the future of business and human resources. I am passionate about driving organizational growth and success, particularly in today's dynamic and disruptive business landscape. My focus is on navigating these challenges to foster sustainable development and achievement. Identifying a critical gap in the market for advanced recruitment expertise coupled with a deep understanding of business dynamics and the strategic role of HR, I founded my own company. My aim was to offer a service that transcends traditional recruitment, one that integrates a comprehensive understanding of how HR strategically influences and enhances company growth. My approach is holistic, aligning recruitment strategies with the broader strategic goals of an organization, a philosophy that has been pivotal to my success and the success of the companies I've partnered with.

Raj Jethwa

CRO | VP Sales | Coach

I have built a successful career working with some of the most high-profile SaaS/software companies in Senior Sales roles, encompassing Business Development and Account Management to deliver significant revenue contribution, account retention and expansion as well as turning customers into advocates and references. Software vendor experience includes: - OneTrust - Dataiku - Informatica - Experian - Pega My expertise is in Data, Analytics and Artificial Intelligence across a variety of vertical sectors including Financial Services, Manufacturing, Travel/Transport/Logistics, Pharma & CPG and Public Sector. I am also an accomplished speaker and facilitator having presented at events for IDC, Gartner and the Data Innovation Summit plus ran workshops and round tables discussions at CDO Exchange events.

Cameron Johnson

CRO | VP Sales

I am a seasoned revenue leader with a wide range of experiences within start-ups and scale ups in cyber security, fintech and martech industries. I have taken responsibility for building and scaling diverse teams across the world from the United States of America to Europe, Middle East & Africa from 0 - 40 staff members. I specialise in helping companies go from pre-revenue through to £20M ARR, with 2 exits. Coming from Sales, I have been implementing Go To Market Strategies across sales, marketing and customer service, improving productivity and efficiencies in businesses to double or triple their revenue in a repeatable predictable manor, within 12 months. Whilst working with Stripe Inc & Funnel.io, I have focused on building out global revenue playbooks, ran rep coaching and leadership best practice with a keen focus on implementing outbound strategies in inbound heavy businesses. I have received a Global Executive MBA studying in London, San Fran & Shanghai, as well as receiving Chief Revenue Officer & Chief Marketing Officer certifications through Pavilion University, as well as acquiring accountancy qualifications.

Asif Masood

Treasury Specialist

Barry Matthews

CEO

I have been a successful CEO in the Managed Print, Documents & IT Services Sector, enjoying an incredible career spanning over 30 years. During this impressive tenure, I have honed a unique skillset, particularly adept at adopting an outside/in view of a business and collaborating with the board to craft a roadmap for success, especially in the realm of acquisitional growth. Well-versed in understanding the challenges of growing and ramping up a business, securing investment, and navigating the M&A landscape, I offer a decisive and analytical mind for board-level challenges. My approach brings a fresh perspective that not only helps resolve issues but also endorses viewpoints. I possess a can-do attitude and am comfortable being engaged throughout the M&A process, from deal origination to due diligence and completion. I never underestimate the importance of being acquisition-ready, whether you are on the buying or selling side of a business. I enjoy full engagement within the business and understand the benefits of an inclusive and connected workplace. Equally adept at engaging with key stakeholders, I help define their exit strategy for a business, outline the milestones required for success, and develop and oversee all aspects of the strategy to deliver.

Roger McKerlie

CMO | Strategy

Chief Sustainability Officer, Chief Marketing Officer, Business Development Director, Chief Strategy Officer Environmental, Social and Governance. Three words that are set to dominate business behaviour for decades to come. I help my clients to understand ESG, embrace it and work with it. I act as their eyes, ears and guide, helping them to work out which bits are material to their business. I then help to explore how the business can integrate ESG into everything they do so that investors, customers, employees, partners and suppliers all benefit from a better run business which is both sustainable and viable for the long term. I have been described as a translator and I think that holds water. I translate the high-level theories of policy makers, governments, financial investors and corporates into the business language and operational requirements of my client’s business.

Jes McPhee

CTO | CPO

Jonathon Merry

COO | CIO

I specialise in driving complex business transformations enabling businesses and their investors to achieve their strategic goals. Previous engagements have included up-scaling operations teams, IT and business processes following refinancing; building stable operations and systems processes in a rapidly growing business; business restructuring to drive efficiency and scalability; creating processes to facilitate multiple acquisitions; preparing and delivering complex divestitures; and preparing businesses for exit or re-financing.Working in Senior Executive and Board level COO and CIO roles for businesses as diverse as US Multinationals (Coca-Cola & Pfizer), UK based PE backed professional services firms, and more recently as an Interim Programme Director driving the separation of a major UK General Insurer from its parent company to facilitate its sale, I have built a wealth of experience and practical solutions that I bring to every business I work with. I bring a pragmatic, practical approach to enable the delivery of significant transformational projects, often in complex environments where compliance and process adherence is key. Whilst my approach is sector agnostic, I have significant experience of regulated businesses where I have held Controlled Function roles. As a Fractional Exec I aim to work with boards to deliver value from day one and guide them toward the delivery of their goals.

Troy Norcross

COO | CCO

With over two decades of experience in the technology sector, I bring a seasoned blend of strategic acumen and practical know-how as a Fractional Chief Operating Officer for B2B SaaS companies. My career spans from foundational roles in large corporations like Volvo Group to pivotal development positions in startups, providing me with a deep understanding of diverse business environments and the unique challenges they face. As a product and technology-centric leader, I excel in translating complex technical concepts into strategic business advantages, a skill especially critical for medium-sized companies poised for growth. My expertise encompasses leading technology-driven business transformations and executing high-stake contract negotiations with key stakeholders and external partners. At Volvo Group, I spearheaded the Logivity Network project, managing a €5M technology consulting budget and a team of 26 to deliver a logistics solution, which now successfully handles over 2,000 shipments daily without disruption. Additionally, my strategic foresight in enterprise architecture and digital product management has been recognized across multiple sectors, including transportation, logistics, and pharmaceuticals, where I’ve crafted solutions that resonate with both technical teams and boardrooms. Whether your company seeks an interim leader or a strategic part-time executive, my approach is tailored to navigate and thrive in the intricate dynamics of SaaS environments, ensuring robust operational leadership and sustainable growth.

Tim Osbaldeston

CPO | VP/Head of Product

I am a business-focussed strategy leader and CPO, with twenty-three years commercial experience in telecommunications, IoT, fintech, AI and audio. I have held senior leadership positions in global corporations, scale-ups and start-ups in Europe and the UK. As a product leader I have managed single product lines and global portfolios, applying the same standards of care to each scenario. I have a strong technical background (I started as a developer), which really gives me an edge when working with CTOs on delivery. I am a respected B2B strategist and have guided several companies through extensive growth and high value exits. I typically engage following series A/B funding rounds and specialise in helping start-ups and scale-ups to identify market position, hone strategy and build scalable SaaS businesses. I also enjoy helping new companies identify their market position and prepare for success. I love to build world-class product teams and can advise in hiring and leadership of product managers, product owners, UI/UX (design) and documentation specialists. I am available on a fractional basis as a CPO, Head of Product, VP Product, Director of Product. Specialities: Product management, product strategy, market evaluation, product leadership, mentoring, coaching, scaling, hiring, stakeholder management, due-diligence preparation, preparation for exit. B2B, SaaS, telecommunications, IoT, AI.

Frank Overtoom

CFO

I am a multi-lingual Board level Commercial Finance Leader, who has lived and worked in several countries. I have a successful track record of achieving business growth, strategic goals and performance improvement in multinational and SME businesses. My sector experience includes Technology, Retail, Pharmaceutical and Consumer Goods in listed, privately owned and Private Equity owned businesses. Most recently, I was Regional CFO at a multinational software and data business, owned by one of the largest global Technology focused Private Equity firms and providing services to the automotive and property insurance sectors. There I was acting in a Fractional CFO capacity for over 7 years, responsible for a number of businesses in the UK, Africa, Germany, Switzerland and Benelux. Specialities: budgeting, forecasting, reporting, business reviews, investment appraisal, restructuring, pricing, sales pipeline management, mergers & acquisitions (buy and sell side), finance organisation reviews, compliance and risk management.

John Peters

Board Director | Mentor

I came to the world’s attention in January 1991, when my bruised and battered face flashed onto television screens around the world as a prisoner of war. It was my disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression. I am an experienced speaker of international repute to corporates, public sector, and charities. I have followed Mr. Nelson Mandela on stage in South Africa, followed Heads of State, and spoken for Royalty. I have written two best-selling books, and the documentary ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. I have extensive international TV, radio, PR, and media experience. On leaving the RAF, I founded Monkey Business, working internationally with blue-chip corporates, governmental and the Third Sector, providing business critical development, consulting, and coaching numerous CEOs and senior leaders in Scandinavia, Middle East, Asia, Europe, and Africa. As a Visiting Professor, I run MBA programs. As an experienced NED, I was Chair of the Association of MBAs, am a Trustee of the Royal Air Force Club, a RAFA Ambassador, Captain of the April Fool’s Club, and Patron to Kids Out and Kids in Mind.

Philip Saman

VP Operations

I am a results-driven professional with a diverse background in Operations, Relationship Management, and Change Management. With multi-year experience in each discipline, I have developed a strong understanding of how to build and maintain strong client relationships while identifying areas for improvement and driving operational excellence. Throughout my career, I excelled at operational functions, and helped several organisations scale manageably and effectively, which complemented best working practices and the promotion of efficient delivery. Essential to this was my management of key accounts and the cultivation of long term partnerships, both internal and external. My exceptional communication skills and ability to understand clients’ needs allowed me to consistently exceed expectations and drive client satisfaction. Whether collaborating with stakeholders, implementing effective strategies, or executing change projects, my stakeholder centric approach ensured positive outcomes, efficiency, and demonstrable success. Additionally, I possesses a strong change management background, having led cross functional change teams globally. Utilising varied methodologies designed to maximise change impact and efficiency, I have led global change programmes at notable organisations. I am available on a fractional basis as an Operational Director, Relationship Manager, and Change Manager.

Deb Self

Chief People Officer

I am an HR and Transformation Leader with significant experience working with boards and senior teams to lead and embed structural and cultural change. I am known for driving innovation, an ability to substantially raise team and business performance levels and for providing pragmatic solutions. I have an exemplary track record of delivering in the most challenging circumstances whilst building long lasting relationships. My work to date has been industry agnostic, working with businesses in telecoms, infrastructure, engineering, technology, retail, care and utilities to name a few. I have a practical and flexible approach to all of my assignments. I can offer expertise in organisation design and development, operating model, leadership and team development and coaching, change communication, culture change. I have experience of post-merger integration, acquisitions and start-ups.

Simon Small

AI Advisor | CRO

As an AI Governance expert and the founder of Kegai, a boutique AI Governance practice in the City of London, I am renowned for introducing GovernanceTech to FTSE100 boards (Diligent) and co-founding Arria NLG, a leading Enterprise Generative AI unicorn recognized by Gartner as a world leader. I am also an author, podcaster, and trusted advisor, and I host London’s top Enterprise Gen AI meetup. With a background in leading revenue generation, building sales and marketing teams, and being a top-ranking sales executive, I combine my AI Governance skills pragmatically to improve business performance and achieve outcomes. For me, AI Governance is about having an AI-supercharged business that is high growth and does not get left behind. It’s about retaining people and achieving outsized returns year on year.

Richard Steward

CIO | CTO | CDO

Dan Symons

Copywrite | Comms expert

Adam Williams

MD | CCO | COO

John Williams

CRO (US)

Scaling a SaaS company takes real world experiences and knowledge specific for each stage of growth. As a results-oriented Revenue Executive dedicated to propelling SaaS organizations to new levels of success. I specialize in helping SaaS organizations that have achieved product-market-fit and are now focused on scaling their sales through go-to-market strategies in primary or secondary segments, notably $10-$50M ARR. My approach emphasizes fiscally responsible growth investments and a strong focus on unit economics, which are essential for leveraging vital growth capital, as well understanding & applying the lessons learned from your best clients, to position your company for maximum acceleration. My philosophy is simple: do one thing exceptionally well, provide concrete proof of success, and then scale. To achieve this, I specialize in capturing the details of a client's journey, enabling marketing and sales teams to understand these pivotal moments and deliver value accordingly. I create comprehensive documentation of best practices, which helps in onboarding new hires more efficiently and consistently attaining monthly growth goals by progressing the pipeline. My assistance to marketing, sales, and success teams includes: - Capturing the most influential aspects of the client's experience - Documenting the go-to-market playbook for different segments - Coaching the execution of the playbook for consistent revenue attainment - Focusing on retention and driving expansion revenue to maximize growth - Utilizing relevant metrics and visual dashboards to reveal business health and performance - Enabling scalability through the automation of repeatable tasks In addition to my work with marketing, sales, and success teams, I also provide coaching services to Founders, CEOs, RevOps and Heads of Sales. I help guide the growth of their SaaS organizations and assist in presenting to executive leadership. My experience in B2B SaaS tech comes from working in private and public organizations over the past 10 years, including notable stints at IBM and Microsoft, as well as startups/scaleups focused on the US market in the $10-$50M growth stage through acquisition and mergers. I leverage my own knowledge as well as frameworks and top-practices from Winning By Design and SaaStr.

Executive Profiles