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Navigating Growth

Our Business Solutions

Our comprehensive business solutions provide the essential tools and strategies to drive success and growth, tailored to meet your unique needs.

Strategy
Elevate & Expand

Strategy

Office Meeting

Pre/post Funding Support

The term "funding round" is used to describe the various stages of financial support that new businesses receive. We can help you with every stage, from setup and pitch deck preparation to business planning and guidance on what to do after you receive your funding.

Financial Forecasting

As a business owner, it is important for your company’s forecast to be accurate and detailed, yet easy to present to the board and investors. We can help with this by utilising our extensive resource pool in this area.

Business Turnaround

We help struggling businesses turn around and achieve success. With a proven track record, we are confident that we can help you get your business back on track. We will help you to: • Improve your financial performance • Increase your sales and profits • Reduce your costs and expenses • Enhance your operational efficiency • Turn around your business and achieve success How we are different: • Our team of experienced and qualified professionals has a proven history of successfully turning around businesses. • We offer a comprehensive range of services to help you address all the challenges your business is facing. • We work closely with you to develop a customised turnaround plan tailored to your specific needs. • We are committed to helping you achieve long-term success, not just a quick fix. Contact us today to schedule a free consultation. We can help you assess your business situation and develop a turnaround plan that is right for you.

Go-to-market Strategy

Understanding how your prospects buy the solutions you offer is the first step in determining a go-to-market strategy. It doesn’t matter how great your product or solution might be if your prospects cannot find or buy it. Setting a clear direction that everyone can follow is key to ensuring that the introduction of new items and services into the market is achieved in a timely manner.

Organisational Structure

A well-designed structure can aid a company in making better, faster decisions. Identifying and adding the right people at the right time will support the company’s growth aspirations. Businesses can improve their decision-making time by delegating tasks to the appropriate employees who have specific expertise in those areas.

Product Market Fit

We focus on the specifics of your target market, the challenges they face, and the products or solutions you can position to help them. Problem-Solution Fit is the process through which you determine whether your proposed solution will effectively address your client's issue. Competitive analysis will keep you ahead of the pack.
Marketing
Engage & Empower

Marketing

Business Meeting

Brand Analysis

The development of a successful branding strategy relies heavily on the results of a brand study. If your organisation has branding objectives and data, a brand analysis is an excellent way to help everyone understand your vision, values, and purpose. Once your brand identity is agreed upon, producing guidelines for partners to follow will ensure consistency in the market.

Messaging

How do you want to be perceived by your prospects? What are the key messages about your company and your solutions? Establishing this and delivering it in a consistent manner takes time and expertise. Simple aspects, such as the tone and style of your message, need to be carefully crafted.

CRM Structure

A customer relationship management system aids organisations in maintaining accurate client contact information, monitoring all customer interactions, and efficiently handling customer accounts. Its purpose is to enhance customer satisfaction and the overall customer experience, helping to reduce churn and increase revenue from existing customers while attracting new clients. We can assist you in selecting, setting up, and integrating your CRM tool.

Customer Profiling

Customer profiles are created to help you identify your ideal clients. Your marketing efforts will be more effective if they are tailored to the specific problems and solutions your target audience faces. This approach also highlights the different types of individuals you may encounter within one organisation.

Demand Generation

It is a crucial component of any successful B2B sales and marketing plan. To boost sales revenue, a solid demand generation strategy is essential for developing promising leads. Its purpose is to raise brand recognition and trust through the creation of engaging, informative content that attracts potential customers and keeps them interested.
Sales
Connect & Convert

Sales

In a Meeting

Sales Coaching

An effective sales coach can assist your sales staff in internalising and applying the knowledge they gain in training. Your team's ability to close business improves as their expertise and self-assurance grow. Creating a team of salespeople rather than a collection of individuals will mean that excellence spreads throughout your sales organisation.

Staging

Placing your opportunities in the right stage of a sales process enables you to forecast revenue from the entire pipeline much more accurately. Understanding the information and process gates needed to effectively stage will make your revenue easier to predict and provide consistency, allowing you to plan for seasonality.

Sales Operations

Identify inefficiencies before they affect revenue, providing coaching opportunities to improve performance. Measure and report on sales efficiency metrics, pipeline generation, staging, and closing on both an individual and regional basis. Look for activities that support value-based selling, such as ROI studies, which can accelerate the sales cycle.

Sales Enablement

Ongoing enablement of the sales team and provision of reports back to the business provide critical feedback on the performance of sales and marketing activities. Creating succinct sales processes and adhering to agreed methodologies such as BANT and MEDDPICC ensures that a baseline of excellence is established within sales. This helps teams with staging, prospecting, and discovery activities.

Expert Sales Solution

Our Customised Pre-Sales Presentation and Demonstration Delivery Service is designed to provide your organisation with tailored and compelling presentations and demonstrations that effectively showcase your software products and services to potential clients. We understand that every business has unique needs and challenges, which is why our service is fully customisable to align with your specific goals and target audience. Services Offered: Presentation Review and Development: Tailored to address the specific needs and pain points of prospective customers. Demo Preparation and Scripting: Interactive and engaging product demonstrations designed to showcase key features, functionalities, and use cases, with clear next steps. Professional Presentation Delivery: Delivery of polished and professional pre-sales presentations and demonstrations to prospective customers with confidence and expertise. Q&A Handling and Objection Management: Anticipate potential questions, concerns, and objections to develop strategies and responses that address objections effectively, build credibility, and overcome barriers to proceeding to purchase.

Pipeline Analysis

Pipeline analysis will provide clarity on how many opportunities you have and how many more you need to reach your revenue goals. Knowing how much money each opportunity is worth, how many deals you have in play, and how many you need to reach your targets is key to making informed decisions on where to focus. This feedback is essential for establishing the effectiveness of your marketing campaigns and the sales process.

Forecasting

Sales forecasts assist finance and revenue teams in accomplishing their objectives by highlighting potential red flags in their pipeline and allowing for course corrections to be made before it is too late. They can also indicate coaching requirements or product refinement needs early enough to effect change. An accurate forecast can also help drive the right marketing campaigns at the right time.

End-to-end Sales Engine

Fractional Execs offer access to an end-to-end sales engine that kicks in from demand generation and takes ownership through to opportunity closure. This service is highly desirable for fast-growing companies that have a defined product or solution and want to achieve scale quickly without the need to hire multiple sales resources. The team presents and behaves like your own resources, but you experience fewer of the ownership strains that come with building teams quickly.
Partnerships
Forging Alliances

Partnerships

Handshake in the Office

Strategic Partnerships

Identifying when a strategic partner may be suitable can help a company elevate to the next level. These partnerships should make sense both internally and externally to achieve the best long-term outcome for both parties. Fractional Execs can assist in identifying, shortlisting, and brokering strategic partnerships with multiple ultimate aims.

Technology Partnerships

Reacting quickly to technological changes and market demands can be achieved by forming the right partnerships. Strategic alliances can help you save money on acquisitions and adapt more swiftly to market changes. We recruit, evaluate, and introduce new partners for your business by understanding the solutions your customers are looking for.

Industry Groups

There are several organisations in most fields that focus on thought leadership, industry recognition, education, and networking. If you want to stay informed about what is happening in your industry and the latest trends, joining an association is an excellent way to do so. Additionally, there are many opportunities to sell through industry groups.

Reseller Partnerships

In many cases, businesses turn to resellers because they can tap into the reseller's pre-existing network of customers in target markets. You can utilise resellers to test new markets, expand into new regions, and acquire new clients. For most start-up and scale-up businesses, an effective reseller network is the quickest way to scale, as the heavy lifting in finding opportunities is handled by the reseller partner.
Guiding Brilliance
Coaching

Coaching

Business Discussion

Leadership Coaching

The leaders you identify and nurture in your business will be the individuals that take it to new heights in the future. We can help you invest in the long-term leadership of your organisation with structured and collaborative leadership courses, lessening the reliance on the founders of the business and providing for succession planning in the medium term.

Sales Strategy Coaching

There are numerous advantages to having a sales coach. Firstly, it facilitates ongoing performance enhancement within the organisation through feedback, practice, and repetition. Secondly, it helps sales managers improve sales procedures, training methods, and identify team progress and weaknesses.

Executive Coaching

Executive coaching aids in analysing the organisation's strengths and weaknesses from both an individual and a team perspective. This allows leaders to encourage themselves and their staff to strengthen the areas where the company is lacking, facilitating both personal and organisational development.
Empower & Utilise

Talent

Talent
Interview

C Level Resources

Access to C-Level resources on a fractional basis (day rate or retained model). Because they are not full-time employees, fractional C-suite executives typically prove much more cost-effective for the organisation in terms of total exposure. The company gets access to highly qualified and experienced individuals for a fraction on the time and cost. The resources we can provide on this basis include: CEO CFO (finance) COO (operations) CCO (commercial) CRO (revenue) CMO (marketing) CPO (product) CTO (technical) Head of HR VP Sales Head of Recruitment Finance Director

People Team

Most companies will agree that their people are what make the team successful. A dedicated people team that cares for and develops your staff will ensure that your company’s most valued resource remains happy, motivated, and engaged. We offer a 'People as a Service' solution that scales with your requirements and team growth.

Talent Acquisition

We can help you with talent acquisition for a short-term (project-based) period. Our talent acquisition team is focused on delivering high-quality resources in a timely manner, after which they can stay in a reduced capacity or move on to the next project.
Solutions
Concrete Deliverables

Solutions

Handshake in the Office

The Prefunding Playbook

The M&A Playbook

Business Genius

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