Navigating growth

Our Business Solutions

Our comprehensive business solutions provide the essential tools and strategies to drive success and growth, tailored to meet your unique needs.

All Sales Strategy Marketing Partnerships Coaching Resources Playbooks

Connect & Convert

Sales

End-to-end Sales Engine

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Fractional Executives

Fractional Execs offer access to an end-to-end sales engine that kicks in from demand generation and takes ownership through to opportunity closure. This service is highly desirable to fast-growing companies who have a defined product/solution and want to achieve scale quickly without the need to hire multiple sales resources. The team present and behave as your own resources, but you have less of the resource ownership strains that comes with building teams quickly.

Pipeline Analysis

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Fractional Executives

Pipeline analysis will provide clarity over how many opportunities you have and how many more you need to reach your revenue goals. Knowing how much money each opportunity is worth, how many deals you have in play and how many you need to reach targets is key to making decisions on where to focus. This feedback is very important to establish the effectiveness of your marketing campaigns and the sales process.

Sales Enablement

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Fractional Executives

Ongoing enablement of the Sales team and provision of reports back to the business provides critical feedback of the performance of sales and marketing activities. Creating succinct sales processes and adherence to agreed methodologies such as BANT and MEDDPICC ensures that a baseline of excellence is created within Sales. This helps teams with staging, prospecting and discovery activities.

Staging

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Fractional Executives

Placing your opportunities in to the right stage of a sales process enables you to much more accurately forecast the revenue to expect from the entire pipeline. Understanding the information and process gates needed to effectively stage will make your revenue easier to predict and bring consistency as you can plan for seasonality.

Forecasting

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Fractional Executives

Sales Forecasts assist finance and revenue teams in accomplishing their objectives by highlighting potential red flags in their pipeline and allowing for course corrections to be made before it is too late. It can also point to coaching requirements or product refinement needs early enough to effect change. An accurate forecast can also help drive the right marketing campaigns at the right time.

Expert Sales Solution

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Fractional Executives

Our Customised Pre-Sales Presentation and Demonstration Delivery Service is designed to provide your organisation with tailored and compelling presentations and demonstrations that effectively showcase your software products and services to potential clients. We understand that every business has unique needs and challenges, which is why our service is fully customisable to align with your specific goals and target audience. Services Offered: Presentation Review and Development: Tailored to address the specific needs and pain points of prospective customers. Demo Preparation and Scripting: Interactive and engaging product demonstrations designed to showcase key features, functionalities and use cases with clear next steps. Professional Presentation Delivery: Delivery of polished and professional pre-sales presentations and demonstrations to prospective customers with confidence and expertise. Q&A Handling and Objection Management: Anticipate potential questions, concerns and objections to develop strategies and responses that address objections effectively, build credibility and overcome barriers to proceed to purchase.

Sales Operations

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Fractional Executives

Identify inefficiencies before they affect the revenue, providing coaching opportunities to improve performance. Measure and report on sales efficiency metrics, pipeline generation, staging, closing on a per individual and per region basis. Look for activities that support value based selling such as ROI studies that can accelerate the sales cycle.

Sales Coaching

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Fractional Executives

An effective sales coach can assist your sales staff to internalise and apply the knowledge they get in training. Your team's ability to close business improves as their expertise and self-assurance grow. Creating a team of salespeople rather than a collective of individuals will mean that excellence spreads throughout your sales organisation.

Elevate & Expand

Strategy

Pre/post Funding Support

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Fractional Executives

The term "funding round" is used to describe the various stages of financial support that new businesses receive. We can help you with every stage, from the set up, pitch deck preparation, business planning and what to do after you get your funding.

Business Turnaround

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Fractional Executives

We help struggling businesses turn around and achieve success. We have a proven track record of success, and we are confident that we can help you get your business back on track. We will help to: • Improve your financial performance • Increase your sales and profits • Reduce your costs and expenses • Improve your operational efficiency • Turnaround your business and achieve success How we are different: • Our team of experienced and qualified professionals has a proven track record of success in turning around businesses. • We offer a comprehensive range of services to help you address all of the challenges that your business is facing. • We work closely with you to develop a customized turnaround plan that is tailored to your specific needs. • We are committed to helping you achieve long-term success, not just a quick fix. Contact us today to schedule a free consultation. We can help you assess your business situation and develop a turnaround plan that is right for you.

Organisational Structure

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Fractional Executives

A well-designed structure can aid a company in making better, faster decisions. Identifying and adding the right people at the right time will support the growth aspirations of the company. Businesses can improve their decision-making time by delegating tasks to the right employees who have specific expertise in those areas.

Product Market Fit

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Fractional Executives

We focus more on the specifics of your target market, the challenges they have, and the products or solutions you can position to help them. Problem-Solution Fit is the process through which you determine whether or not your proposed solution will effectively address your client's issue. Competitive analysis will keep you ahead the pack.

Financial Forecasting

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Fractional Executives

As a business owner, it is important that your company forecast is accurate and detailed, yet easy to present to the board and investors. We can help with this, using our extensive resource pool in this area.

Go-to-market Strategy

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Fractional Executives

Understanding how your prospects buy the solutions you offer is the first step to determining a go-to-market strategy. It doesn't matter how great your product or solution might be, if your prospects cannot find or buy it. Setting a direction that everyone can follow so that the introduction of new items and services into the market is achieved in a timely manner is key.

Engage & Empower

Marketing

Brand Analysis

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Fractional Executives

The development of a successful branding strategy relies heavily on the results of a brand study. If your organization has branding objectives and data, a brand analysis is a terrific way to get everyone to understand your vision, values, and purpose. Once you have your brand identity agreed, producing guidelines for partners to follow will ensure consistency in the market.

CRM Structure

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Fractional Executives

A customer relationship management system aids organisations in maintaining accurate client contact information, monitoring all customer interactions, and efficiently handling customer accounts. Its purpose is to enhance customer satisfaction and customer contact experience, so that you reduce churn and increase revenue from existing customers at the same time as attracting new clients. We can help select, setup and integrate your CRM tool.

Customer Profiling

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Fractional Executives

Customer profiles are created so that you can identify your ideal clients. Your marketing efforts will be more effective if they are tailored to the specific problems and solutions your target audience faces. It also highlights the different types of person you may deal with in one organisation.

Demand Generation

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Fractional Executives

It is a crucial component of any successful b2b sales and marketing plan. In order to boost sales revenue, a solid demand generation strategy is essential in developing promising leads. Its purpose is to raise recognition and trust in the brand through the creation of interesting, informative material that attracts potential customers and keeps them interested.

Messaging

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Fractional Executives

How do you want to be seen by your prospects? What are the key messages about your company and your solutions? Establishing this and delivering in a consistent manner takes time and expertise. Simple things like the tone and style of your message need to be crafted.

Forging Alliances

Partnerships

Strategic Partnerships

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Fractional Executives

Identifying when a strategic partner may be suitable, can help a company bounce to the next level. These types of partnerships should make sense, however, both internally and externally, to achieve the best long-term outcome for both parties. Fractional Execs can help identify, shortlist and broker strategic partnerships with multiple ultimate aims.

Technology Partnerships

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Fractional Executives

Reacting quickly to technology changes and market demands can be achieved by striking the right partnership. Having strategic alliances can help you save money on acquisitions and adapt more quickly to market changes. We recruit, evaluate and introduce a new partner for your business by understanding the solutions that your customers are looking for.

Industry Groups

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Fractional Executives

There are several organisations in most fields that focus on things like thought leadership, industry recognition, education, and networking. If you want to know what's happening in your industry, what the latest trends are, etc., joining an association is a terrific method to do just that. There are also many opportunities to sell through industry groups.

Reseller Partnerships

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Fractional Executives

In many cases, businesses turn to resellers because they may tap into the reseller's pre-existing network of customers in target markets. You can employ resellers to test out new markets, expand into new regions, and find new clients. For most start-up and scale-up businesses, an effective reseller network is the most effective way to scale quickly as the heavy lifting in finding opportunities is done by the reseller partner.

Guiding Brilliance

Coaching

Leadership Coaching

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Fractional Executives

The leaders that you identify and nurture in your business will be the individuals that take it to new heights in the future. We can help you invest in the long-term leadership of your organisation with structured and collaborative leadership courses, lessening the reliance on the founders of the business and providing for succession planning in the medium term.

Sales Strategy Coaching

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Fractional Executives

There are numerous advantages to having a sales coach. First, it facilitates the organisations' ongoing performance enhancement via feedback, practice, and repetition. Secondly, it helps sales managers enhance sales procedures, training methods and identify team progress and weak spots.

Executive Coaching

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Fractional Executives

Executive coaching aids in analysing the organisation's strengths and weaknesses from both an individual and a team perspective. Thus, they can push themselves and their staff to strengthen the areas where the company is lacking, providing both personal and organisational development.

Empower & Utilise

Resources

C Level Resources

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Fractional Executives

Access to C Level resources on a fractional basis (day rate or retained model). Because they are not full-time workers, fractional C-suite executives typically work out much cheaper to the organisation in terms of total exposure. The company gets access to highly qualified and experienced individuals for a fraction on the time and cost. The resources we can provide on this basis include: CEO CFO (finance) COO (operations) CCO (commercial) CRO (revenue) CMO (marketing) CPO (product) CTO (technical) Head of HR VP Sales Head of Recruitment Finance Director

People Team

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Fractional Executives

Most companies will say that it is the people that they have that make the team what it is. A dedicated people team that looks after and develops your people will ensure that the most valued resource your company has remains happy, motivated and present. We offer a 'people as a service' offering that scales with your requirement and team growth.

Talent Acquisition

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Fractional Executives

We can help you with talent acquisition for a short-term (project-based) period. Our talent acquisition team is focused on delivering high-quality resources in a timely manner, after which they can stay in a reduced capacity or move on to the next project.

Invaluable Insights

Playbooks

Pre-Funding Playbook

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Fractional Executives

Tailored to meet the unique needs of businesses entering the investment arena, our assessment service is a specialised course aimed at providing organisations with the essential knowledge and skills required to get their business investment ready and brand fit. From financial and commercial acumen to cultural preservation, and from technological integration and operational streamlining through to compliance and IP protection our expertise covers a spectrum of vital topics, ensuring that each organisation who works with us are properly equipped to achieve their investment goals, whatever they are.

M&A Playbook

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Fractional Executives

Tailored to meet the unique needs of businesses entering the M&A arena, our appraisal service is a specialised course aimed at providing organisations with the essential knowledge and skills required to get their business M&A ready and brand fit. Whether they are a startup with a buy and build strategy, organisations looking to merge or a mature established business looking to exit, this modular programme is crafted to maximise their position. From financial and commercial acumen to cultural preservation, and from technological integration and operational streamlining through to compliance and IP protection our expertise covers a spectrum of vital topics, ensuring that each organisation who works with us are properly equipped to achieve their M&A goals, whatever they are.