February 15, 2024

Heart & Tech: Why AI is the Headhunter's Co-pilot, Not Replacement

Heart & Tech: Why AI is the Headhunter's Co-pilot, Not Replacement

As the owner and director of an IT-focused recruitment/head-hunting agency, I vividly recall the sinking feeling I experienced in my stomach when the news broke last year about the transformative impact of ChatGPT and Generative AI on the world of work, especially for knowledge workers like myself. The looming question echoed in my mind – did I save enough to retreat to that seaside hotel and pursue a different "professional career"?

If it was only as easy to “manufacture” a perfect candidate the same way as product developers look to produce the perfect software. Recreating the magic of a departing team member or building a dream workforce involves nuanced human touch, an irreplaceable aspect of the recruitment process.

Let's delve into the essential components of a successful recruitment delivery project, unravelling the mystery of finding those exceptional, on-budget, culturally attuned candidates residing in our mythical "Magic Top Drawer."

Differentiating Good Recruiters: Start with WHY

The paramount lesson I gleaned, courtesy of my recruitment manager, Jake King, "The King of recruitment," was simple – there are recruiters who can "take a job spec," and then there's everyone else. Echoing Simon Sinek's philosophy of "Start with Why," it's crucial to dig deeper. Approximately 90% of job specs offer less than 10% of the real information candidates seek when deciding to join a company.

While AI aids in basic research, at Cissbury Associates, we elevate our approach with in-depth conversations, analysing everything from industry to company leadership. The real work begins, and it's all about people.

Trust: The Cornerstone of Collaboration

Can a recruitment partner truly represent your company without trust? Surface-level trust may suffice, but delving into the "WHY" requires a deeper connection. We earn trust by sharing crucial information beyond the job spec and fostering a collaborative environment. Trust, coupled with a positive reputation and manner, forms the bedrock of effective recruitment.

Networks: The Power of Personal Recommendations

In an age where everyone's details are accessible, personal recommendations remain invaluable. Over 30% of our placements stem from network recommendations, often of individuals without a searchable LinkedIn profile.

Values: Prioritizing People over Placements

Treating individuals like commodities erodes trust. Openness fosters connection, and a genuine exploration of fit forms the basis of fruitful collaborations. Sometimes, a role may not be the right fit immediately, but maintaining connections for future opportunities proves beneficial in the long run.

Less Is More: Quality over Quantity in Interviews

Quality trumps quantity in the interviewing process. Recently, a client expressed surprise at the minimal number of candidates we provided for final interviews – two, to be precise. After an exhaustive search, these two candidates were not just suitable but exceptional fits for the role.

AI in Recruitment: An Ally, Not a Replacement

While AI has become an integral part of our business, aiding in research, candidate searching, client matching, notetaking, and communication, it serves as a tool, not a replacement. AI streamlines processes, but human connections and relationships remain paramount in the people-centric business of recruitment.

Conclusion: The Key Objective – Delivery

In the complex recipe of recruitment, the key objective is clear – delivery. Choosing a recruitment partner involves trust, understanding the "WHY," utilizing the right tools (including AI), possessing a robust track record and network, and working with likable individuals. Life is challenging enough; why not collaborate with nice people?

So, while AI may provide ideas, securing that exclusive invitation to meet Taylor Swift in the hospitality room at Wembley Arena relies on real people and meaningful conversations. If this approach aligns with your business values, let's have a conversation.